PELOTON POP
CASE STUDY
Campaign Development project
Client
Peloton
Role
Project manager and designer
Other team members
Zoe Diep (designer), Hani Ahmed (designer), and Jada Reynolds (art director and designer).
Purpose
This project we presented to Zulu Alpha Kilo.
It features limited edition bikes with the artworks of infamous pop artists
including: Keith Haring, Andy Warhol, and Jean-Michel Basquiat.
We chose to do a pop art collaboration to reinvent the company's image.
